IBH Addiction Recovery, Summit County’s leading provider of drug and alcohol addiction treatment, has relaunched its brand with a new name, redesigned logo, and website. These changes come at a time when the organization is evolving its service offerings and expanding its geographic reach.
“In the last year, IBH Addiction Recovery has successfully diversified and scaled its services while preparing to expand our footprint into additional facilities,” said Jonathan Wylly, Executive Director of IBH Addiction Recovery. “Our new website and brand identity better reflect our continuum of care approach and demonstrate the various treatment services we bring to our clients as they seek recovery from drug and alcohol addiction.”
The organization’s name, previously IBH Addiction Recovery Center, has been shortened by removing the word Center to focus attention on the programs and results rather than a singular place where those things occur.
Designed to work effortlessly across digital and physical channels, the new logo signifies the core services IBH Addiction Recovery provides: Residential Treatment, Day Treatment, Outpatient Programs, and Aftercare through the REACH Project. The logo also represents the different pathways to receive treatment as well as those leading back into the community towards a new life of sobriety. At the center of the new logo is a circle that signifies the interactions that occur while someone is in recovery and the support within a recovery circle.
The redesigned website features easy-to-navigate pages and updated, simplified messaging. The visual design is intended to engage viewers by utilizing brand colors and bright, expressive images, while the layout is structured to provide a seamless user experience. The site also better highlights the full continuum of services IBH Addiction Recovery offers, including Medication-Assisted Treatment, Mental Health Services, Spirituality, Expressive Arts, Family Education, and Physical Fitness.
In the coming months, IBH Addiction Recovery will be opening an outpatient facility in Akron’s Firestone Park neighborhood. The new space will house Outpatient Programs and the REACH Project.
“While our name, logo, and website have changed, our mission to save lives through recovery remains the same,” commented Wylly. “Our new identity is representative of who we are and what we do.”
You can learn more by viewing the brand introduction video below.